It's incredible how Pinterest has taken the wedding industry by storm. We have always been, and still are big supporters of Pinterest. It has been such an incredible tool for our business and has helped so many brides find our work. It can be a great place for brides to gather wedding ideas, color schemes, flowers they love, ect. It wasn't until recently though, have we started seeing the negative affects of Pinterest on wedding photography.
Pinterest can discourage the creative process.
As photographers, the images we create are like one-of-a-kind art. There are so many aspects that go into composing a photograph, most importantly the lighting, environment and the subjects. Sometimes, the most amazing photographs happen by chance and can't be re-created. Unpredictability is one of the things we find most inspiring and exciting about photography. We love when we are able to blow our couples away, and give them images that are better than anything they could have ever dreamed up or expected. We are able to create these images when we are given time, complete trust and artistic freedom.
A few times this past year, we have had brides send us Pinterest boards of photo inspiration for their wedding day. We whole-heartedly believe that it comes from a place of sheer excitement for their big day...and that they are just trying to be proactive in sharing what they like. Even though we know that they have the best intentions, as we scroll through the photos, we can't help but initially feel discouraged. Brides are pinning the BEST of the BEST photos (from an already curated body of work) from hundreds of different weddings. I think it leaves us wondering...Did they hire us because they like our style? How are we going to be able to meet/exceed their expectations?
My recent struggle with Pinterest lead me to research other people's thoughts on the topic. One of the most compelling articles I read said something really profound, "Pinterest is not a source of inspiration, it's a collection of completed ideas" (The Problem With Pinterest). Such an interesting thought. Is that why as artists we can sometimes feel discouraged by Pinterest instead of inspired?
It may appear simple, but there are a lot of things that make up a good photograph.
As photographers, We see photos in a very unique way. We notice the lighting, coloring, the location, time of day, the natural elements (wind, sun flare, fog), the posing, the height of the couple, ect. We know from experience that ALL of these aspects are what create the mood & feel of that particular photo. One of the best examples that comes to mind is this photo by Amelia Lyon. We have seen it on just about everybody's Pinterest board, heck, it's probably on one of ours somewhere too. It is SO stunning.
Notice how the wind is sweeping her hair just right, how it's the perfect time of day, how she has a subtle passionate look on her face, how he is just the right height to be kissing her forehead, how beautiful the jewels on her sleeved dress look.
Wow. It really is one-of-a-kind and that's what makes it so special!